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Spain

With the opening of our first office in 2001, Political Intelligence Madrid became a pioneer in Spanish public affairs consultancy. Known as go-getters with unmatched expertise, clients consistently choose to rely on us, resulting in lasting partnerships. Excitingly, we have expanded our reach with a new office in Barcelona that addresses the same challenges as Madrid but ensures localised support.

Welcome to Spain

Connecting our intelligence to innovation, we put new insights on the map. In doing so, we dare to challenge the status quo: through disruptive paradigms, we address political, social and economic changes that affect your company. As for us, changes present chances – chances to change political ecosystems and business barriers for the better.

Our sectors

Our fields
of action

Technology and digitalisation

  • AI
  • cybersecurity
  • privacy
  • e-commerce
  • audiovisual means
  • telecom
  • sharing economy​

Energy and climate

  • energy transition
  • climate change
  • sustainability
  • fintech
  • circular economy
  • sustainable mobility
  • rural and urban agenda

Driving sectoral policies

  • industry
  • tourism
  • food chain

Macroeconomic policies

  • taxation
  • employment and labour relations
  • budgets
  • support for productive sectors

Social and transformation policies

  • education
  • science and innovation
  • equality
  • consumer affairs

Health

  • pharmaceutical industry
  • healthcare
  • socio-health services
  • health innovation
  • wellness

Our services

Intelligence and analysis

We thoroughly analyse the political landscape, public policies and legislative proposals to proactively identify risks and pinpoint short- and long-term opportunities. Besides, we closely monitor legislative processes and identify key actors, to deliver a comprehensive analysis in which we assess positions, trends and prevailing opinions.

Public affairs strategies

We help organisations in defining strategies for effective public policy formulation. Based on a detailed analysis of the environment and possible scenarios, we offer clear and direct recommendations. This entails devising 360º campaigns aimed at achieving the desired impact – participating from the conception of an idea to its execution.

Positioning and advocacy

We establish and enhance the institutional positioning of organisations by developing relationship strategies within their political and institutional ecosystem. All of this by leveraging existing visibility opportunities and generating new spaces to increase relevance, improve reputation, legitimise causes and defend the organisations’ objectives.

Mobilisation

We are experts in building coalitions that unite organisations and stakeholders with a transformational goal. On the one hand, we manage associations (both sector-specific and cross-disciplinary) facilitating their interaction with the environment. This strengthens their legitimacy and drives their political agenda. On the other hand, we coordinate grassroot campaigns to activate local action groups, consumer associations, scientific and academic institutions and other relevant actors.

Policy Comms

We use a wide range of communication tools to support the institutional objectives of each organisation. First, we identify the most suitable channels, manage them and enrich them with relevant content. Then, we adapt the narrative of each project to resonate with our target audiences, maintaining consistent messages across all our communications. Furthermore, we foster trustworthy relationships with the media to advocate for our clients’ interests within public discourse.

Talent management in corporate affairs

Corporate affairs play a pivotal role in organisations, yet sourcing and training top-tier talent can pose challenges. Political Intelligence serves as a valuable ally in this regard, offering specialised services in talent recruitment and selection. Moreover, we provide consultation on team and departmental organisation, on specialised training, and on the strategic positioning of managers and leaders.

Our team

Meet your
sparring partners

Wondering what our in-house expertise looks like?
Click on a team member and get a sneak peek at their knowhow.

Meet the whole team
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Pablo Gutiérrez-Jodra

Head of Corporate Transformation Services

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Lucía Herrera

Policy Comms Consultant

We have always been driven by our commitment to ethics and transparency. This has enabled us to foster institutional relations in Spain and to contribute to their professionalisation, both as a practice and as a sector.

Managing Partners of PI Madrid and Barcelona

Our news

Read all the latest news
Informe elecciones Aragón

Nuevo #InformePI: Aragón ante las urnas. Claves y propuestas electorales para el 8F

Aragón afronta este 8 de febrero las primeras elecciones del año y abre oficialmente el ciclo electoral de 2026. Una cita con…

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Cristina Sayol, directora de PI

Cristina Sayol, nueva directora de PI España

Political Intelligence, empresa pionera de los Asuntos Públicos y los Policy Comms, sigue apostando por el talento interno con un nuevo nombramiento:…

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El Conseller d’Empresa i Treball de la Generalitat de Catalunya, Miquel Sàmper, en el evento de PI.

PI Coffee & Policy con Miquel Sàmper, Conseller d’Empresa i Treball de la Generalitat de Catalunya

Esta lunes, 19 de enero, en Political Intelligence España hemos celebrado en Barcelona el evento “Perspectivas y retos empresariales en Catalunya” junto…

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Informe elecciones Extremadura

Nuevo #InformePI: propuestas y “politics” para las elecciones extremeñas del 21D

Este domingo, 21 de diciembre, Extremadura afronta una jornada electoral inédita, celebrando por primera vez en su historia unas elecciones autonómicas anticipadas. …

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Nou #AnálisisPI sobre el Decret llei 22/2025 a Catalunya: l’inici d’una nova era energètica 

Des que Salvador Illa va assumir la presidència de la Generalitat a l’agost de 2024, el nou Govern del PSC —en minoria…

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Our offices in Spain

Barcelona

Carrer de Tuset, 3, 5ª planta
08006 Barcelona

Madrid

C/ Libertad, 15-Bajo B.
28004 Madrid
T +34 91 4440 277

Maybe these markets are of interest to you?

Portugal

The new kid on the block? Not really. Despite only being active as of 2018, we already have a certain stature in the Portuguese landscape. We give our partners a voice in political debates and solidify their position – ultimately turning needs into deeds.

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European Union

While we work in the same building as our Belgian colleagues, we specialise in EU topics. This makes our Brussels office the ideal hub for collaboration. We pride ourselves in having a professional yet people-oriented approach, ensuring that we get the work done while valuing personal connections. As a result, there will always be room for a coffee catchup in between strategy sessions.

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Belgium

With our office located in Brussels, we find ourselves at the crossroads of politics. Clients can turn to us for Belgian policy matters, for which we can also engage with the European Parliament and neighbouring bodies.

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Pleased to meet you!

From a question to a quest for change, we are more than happy to help. Feel free to send us a message or to give us a call.

Reach out to us